A Study on the Effective Social Factors Involving in Fashion among the Youth (A Case Study in Minab Schools)

Fashion and mode among the youth is a kind of social values and trends. Parentship conflict and generation gap make a great distance between parents and children. This paper tries to study the high school girls attitudes toward fashion in Minab. The present survey uses theories frameworks like, Bourdiou, Zimel and Veblen. More than 312 high-school girls were analyzed as sample group in Minab. Through statistical indexes and Likert Scale, the questionnaire was analyzed. The results show that there is a significant relationship between friendship and mass media. Media consumption, artists pattern and social status with fashion are made. The coefficient number obtained in research is 32.5 for fashion trend and attitudes.